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Consumers Respond to Custom Branded Video Campaigns

Nearly half (46%) of consumers have made a purchase as a result of watching a branded video, while another third (32%) have considered doing so, a new global survey has found.

Brightcove, a video cloud services company, worked with research firm Vanson Bourne to examine the social video preferences of 5,500 adult consumers in the US, UK, France, Germany and Australia. US respondents accounted for 2,000 of the total.