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Expert media buying and programmatic campaign optimisation ... Our panel-based, cookie-less measurement solution provides accurate yet simple tracking and brand insights. ... How Cool Media provided an in-depth brand analysis revealing a 21% ad recall rate for Suzuki.
The COOL Media dashboard offers a distinctive, tailor-made measurement solution, enabling us to enhance targeting, tracking, and campaign management for our agency partners across a multitude of platforms and devices, while also granting them access to real results and insights.Agencies work with COOL Media to define client goals.“Working with COOL Media is an absolute pleasure. Their attention to detail, service levels and willingness to help is fantastic. The dashboard presents all the detail in an easy to comprehend format.“Cool Media's dashboard is setting a standard few other outlets are reaching right now.
/PRNewswire/ -- The COOL company unified five advertising technology leaders — ADventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single,...
NEW YORK, June 24, 2025 /PRNewswire/ -- The COOL company unified five advertising technology leaders — ADventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity under its new brand umbrella.Built on the shared vision of modernizing adtech with innovation, transparency, and real-time performance, COOL Media combines the strengths of each subsidiary into a comprehensive offering, featuring advanced AI, media execution, dynamic creative, franchise marketing, and publisher monetization.COOL Media - DCO & Creative Automation (formerly ADventori) – A dynamic creative optimization and automation platform specializing in real-time ad personalization and data-driven storytelling, enhancing relevance across formats and screens.COOL Media - Franchise and Multi-location (formerly Balihoo) – A franchise marketing solution enabling national brands to automate and scale local campaigns across markets with speed, consistency, and compliance.
Collectors tell Rolling Stone an exhaustion with streamers is making owning physical media the next big thing — again.
For many of these series, like Love Life, box sets or DVDs have never been available to purchase, meaning streaming is the only way to see it. When it leaves a streamer, it virtually disappears for the average consumer. Physical media, on the other hand, doesn’t have this issue.Gina Luzi, 33, first started her physical media collection without even realizing it. She grew up going to Blockbuster with her father for movie nights, and has fond memories of strolling the aisles of Barnes & Noble for everything from books to CDs. But in 2018, she began to take collecting far more seriously.For Maddy Graves, her physical media collection started with a frustration with streaming. “I got tired of paying for new streaming services,” Graves, 26, says. “I can’t justify having more than two or three.Graves has always had a stack of DVDs in her home, but her collection changed when she found an old fashioned tube TV with a built-in VCR. Now, she seeks out VHS tapes of her most watched films. (Her favorites are Rush Hour 1, Rush Hour 2, and Silence of the Lambs.) Graves thinks that the growth of physical media collectors comes from a lack of trust in streaming operations.
Cool.co, the innovative platform redefining how brands connect with culture and commerce, today announced the appointment of Chris Emme as Head of U.S. Advertiser Sales. Bringing over 20 years of experience in digital media, advertising sales, and strategic brand partnerships, Emme will lead Cool....
Cool.co, the innovative platform redefining how brands connect with culture and commerce, today announced the appointment of Chris Emme as Head of U.S. Advertiser Sales. Bringing over 20 years of experience in digital media, advertising sales, and strategic brand partnerships, Emme will lead Cool.co's advertiser sales strategy and drive revenue growth across the U.S. market.With new technologies impacting how digital media campaigns are executed and how ad creatives are generated, it's an amazing time in our industry." said Chris Emme. Chris will be based in New York and report directly to the US General Manager. ... COOL Company transforms advertising through AI-powered technology that unifies creative development, media execution, and performance measurement.The COOL Media platform encompasses Dynamic Creative Optimization, Creative Automation, Media & Attribution, Franchise Marketing, Publisher Experiences, and Supply-Side Platform capabilities, delivering privacy-conscious solutions powered by first-party data insights.Cool.co at this incredible time of growth for the company and to help Agencies and Brands leverage our Attribution lead media offering.
We create a better experience for everyone in the advertising space, from advertisers to publishers, franchise brands to agencies, consumers to media professionals
We deliver real results & insights for clients through expert media strategy and execution.“Collaborating with COOL Media has been a positive experience for Aditude. Their team has consistently demonstrated a deep understanding of our goals and a commitment to delivering innovative solutions that drive revenue and engagement. Their Demand Marketplace has enabled us to access premium demand sources and maximize value for our publishers.“Our e-marketing campaign schedule is highly complex, with a variety of dynamically priced product campaigns to be delivered in over 100 different markets and 25 different languages. It was against this backdrop that we chose to work with COOL Media as our ad-serving partner."As the marketing leader at Pearle Vision, for over a decade, I've witnessed our brand and franchisees excel through our partnership with COOL Media. Their campaigns consistently fueled substantial local success, all while receiving the utmost in client service.
Cool Media, LLC is your Online Magazine for the most innovative articles on music, books & culture, Tech reviews, Law & current events, Education, Yoga & Meditation. We celebrated our 13th anniversary on June 12, 2025, thanks to readers worldwide!
Our Research team culled this top career fields 2024 list to make it easier for our readers to find certifications, specializations, and courses within our extensive Education section. Leading Career for 2023 is based on our research and with help from our available public resources. Our Cool Media, LLC team routinely takes courses, specializations, and certifications from our Partner’s excellent online learning platform, Coursera.Paris Paloma finds her way onto Durham Cool thanks to the Station for Innovation, WICB Ithaca College radio station, spinning the estimable track “Labour.” read more
Cool Media Productions established in © 2021 (formerly Earthworm Productions © 2002). Experience the creative diversity of Cool Media Productions.
Jeannine Davidoff is the owner, creator, marketer, editor, and all things Cool Media Productions.Cool Media Booster campaign has launched and Jeannine is looking for public support through a BackaBuddy campaign.About Cool Media.
From the first moment we saw the white circular icon spinning against the black void followed by the shrill tone and the TV series title fracturing the screen, Black Mirror has been treating us to…
As most people know, social media are filled with “hot takes” — instant reactions to events, people, moments, and controversies. It’s all about us and we’re the center of everything, the center of all meaning, value, and purpose. The term “hot take” echoes one of McLuhan’s concepts from the 1960s. He develop a hot-cool binary based on how much information is provided in a medium and how much cognitive involvement is needed when processing and engaging with it.However, the concepts of “hot” and “cool” have considerable power when reformulated for the 24/7 environments of the 21st century — those filled with the black mirrors of electronic screens. The significance is not in the amount of information on the black mirror but in the direction of the gaze. Hot media are those that promote an inward gaze among the human species, with the viewing subjects and viewed objects in close proximity to each other.The heat of the gaze cuts directly into the ego, which is why “social media” are really “ego-media,” with humans gazing upon humans—the endless antics and tribalization of our species. As Julia Hildebrand and I wrote in a previous Medium essay (Hot and Cool in the Media(S)cene):Cool media are technologies with mostly an outward gaze, peering away from humans, with objects further apart or moving away from us. Cool media include telescopes, satellites, and space probes. Planet Earth is below us and the starry skies are beyond us, while the voids are expanding, and the galaxies are speeding away.
Steve and Chris find a whole underwear drawer's worth of special extras that make collecting physical media cool.
Steve Glad to hear you had a fun and productive Otakon! Now, you may have missed this news, considering you were busy over the weekend, but according to Rolling Stone, physical media is finally cool again.For all my sassing of Speed, I can genuinely appreciate the value seen in something as absurd as a release like this. It's the apex of the value of physical media overall, and that kind of cosmic contemplation represents a key thesis alongside the point of that article you shared at the opening.I'm sure you, like me, have been singing physical media's praises throughout the streaming age. However, I also think it's important to teach these big media publications not to deal in absolutes.That is, you look at these boxes and realize how, for a long time, anime companies used to think they had to use gimmicks to sell us on physical media.
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Water Safety in the Media · Back · Home · About Us · News and Updates · News · Water Safety in the Media · Published 8 September 2025 · Our recently published National Drowning Report 2025 confirmed 357 drowning deaths last year — the highest since records began, and 27% above the ...
Water Safety in the Media · Back · Home · About Us · News and Updates · News · Water Safety in the Media · Published 8 September 2025 · Our recently published National Drowning Report 2025 confirmed 357 drowning deaths last year — the highest since records began, and 27% above the 10-year average.
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Cool Material is your daily source of information about the best gears, creative gifts, insightful articles from a diverse group of innovative brands.Trusted for over 15 years, Cool Material is your daily source for better gear, insightful articles, and the most unique products & experiences.Cool Material is owned and operated by North & Warren, LLC.
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This one is more niche and specific ... the media we consume. I admire those who are able to enjoy a movie or novel and not run to show off to the world that they’ve done so. They just sit in quiet appreciation. Volunteering. Mixing metal jewelry. If you can pull off mixed metals well, or even if you choose to wear all your jewelry instead of just picking one color for the day, you are cool...
This one is more niche and specific to how I feel about the media we consume. I admire those who are able to enjoy a movie or novel and not run to show off to the world that they’ve done so. They just sit in quiet appreciation. Volunteering. Mixing metal jewelry. If you can pull off mixed metals well, or even if you choose to wear all your jewelry instead of just picking one color for the day, you are cool.A curated list of 20 things I believe make you incredibly cool.Being cool is, at the end of the day, a state of mind. I wrote a list of twenty things that I deem cool, but honestly, if you’re being and staying true to yourself, then you are cool by default. The more unique you are, the more cool you become.Oh, how I love a cool person.
NEW YORK, June 24, 2025 /PRNewswire/ -- The COOL company unified five advertising technology leaders — ADventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity under its new brand umbrella. This milestone marks a significant shift toward delivering ...
NEW YORK, June 24, 2025 /PRNewswire/ -- The COOL company unified five advertising technology leaders — ADventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity under its new brand umbrella. This milestone marks a significant shift toward delivering a smarter, more collaborative digital advertising experience for publishers, advertisers, agencies, and end-users worldwide.Built on the shared vision of modernizing adtech with innovation, transparency, and real-time performance, COOL Media combines the strengths of each subsidiary into a comprehensive offering, featuring advanced AI, media execution, dynamic creative, franchise marketing, and publisher monetization.COOL Media - DCO & Creative Automation (formerly ADventori) – A dynamic creative optimization and automation platform specializing in real-time ad personalization and data-driven storytelling, enhancing relevance across formats and screens.COOL Media - Franchise and Multi-location (formerly Balihoo) – A franchise marketing solution enabling national brands to automate and scale local campaigns across markets with speed, consistency, and compliance.
I keep referring to Marshall McLuhan’s distinction between “hot” and “cool” media on here, and it’s high time I explained what those terms mean—especially because I think the arguments I’ve made on Symbol Factory so far can illuminate something about them that McLuhan never ...
I keep referring to Marshall McLuhan’s distinction between “hot” and “cool” media on here, and it’s high time I explained what those terms mean—especially because I think the arguments I’ve made on Symbol Factory so far can illuminate something about them that McLuhan never (to my knowledge) made explicit.When McLuhan talks about a “hot medium,” he’s talking about one that “gives off” a lot of energy, one that viewers take in passively (watching a movie, for example). A “cool medium,” by contrast, is one that requires energy from a person, involving them in some way (posting on social media, for example).McLuhan described entire ages of history as being defined by either hot or cool media—the print age, starting with Gutenberg, was hot; the electronic media age, typified by television, is supposedly much cooler.Why should they act in such radically different ways with regard to the human beings who encounter them? How do these categories of media relate to each other, if at all? Simply following McLuhan’s taxonomy, placing different media technologies into “hot” and “cool” buckets, doesn’t answer these questions.
The COOL company unified five advertising technology leaders — A Dventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity
Built on the shared vision of modernizing adtech with innovation, transparency, and real-time performance, COOL Media combines the strengths of each subsidiary into a comprehensive offering, featuring advanced AI, media execution, dynamic creative, franchise marketing, and publisher monetization.COOL Media – DCO & Creative Automation (formerly ADventori) – A dynamic creative optimization and automation platform specializing in real-time ad personalization and data-driven storytelling, enhancing relevance across formats and screens.COOL Media – Franchise and Multi-location (formerly Balihoo) – A franchise marketing solution enabling national brands to automate and scale local campaigns across markets with speed, consistency, and compliance.The COOL company unified five advertising technology leaders — A Dventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity under its new brand umbrella.
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Cooley’s experience in the sports betting space will become increasingly valuable as the landscape evolves over the next several years. He’s worked with some of the biggest players in the industry, and he is well connected in sports media.Scott Cooley is the most effective, most helpful PR person I’ve ever worked with, and I’ve dealt with hundreds over the course of my career. Smart and classy, he knows how to get his clients the exposure they crave while ably serving the media’s needs. He responds instantly to requests.He makes his clients, as well as the media that rely on him, look good. ... As the sports betting landscape in the United States is rapidly evolving, you have you adjust your marketing approach as quickly as the odds move. Industry newcomers that fail to align themselves with seasoned sportsbook professionals will make costly mistakes. Cool Media PR is the best public relations agency that has been specializing in the gambling industry since the beginning.Gambling is a niche sector of the sports market, and because of that the personnel that work within it become familiar with their peers. Cool Media PR and its founder bring confirmed credibility from their colleagues in a cut-throat gaming community.
Throughout Understanding Media, ... as opposed to the content that is transmitted by each medium. McLuhan identified two types of media: "hot" media and "cool" media, drawing from French anthropologist Lévi-Strauss's distinction between hot and cold societies...
Throughout Understanding Media, McLuhan uses historical quotes and anecdotes to probe the ways in which new forms of media change the perceptions of societies, with specific focus on the effects of each medium as opposed to the content that is transmitted by each medium. McLuhan identified two types of media: "hot" media and "cool" media, drawing from French anthropologist Lévi-Strauss's distinction between hot and cold societies.This terminology does not refer to the temperature or emotional intensity, nor some kind of classification, but to the degree of participation. Cool media are those that require high participation from users, due to their low definition (the receiver/user must fill in missing information).Conversely, hot media are low in audience participation due to their high resolution or definition. Film, for example, is defined as a hot medium, since in the context of a dark movie theater, the viewer is completely captivated, and one primary sense—visual—is filled in high definition. In contrast, television is a cool medium, since many other things may be going on and the viewer has to integrate all of the sounds and sights in the context.Some media, such as film, were "hot" - that is, they enhance one single sense, in this case vision, in such a manner that a person does not need to exert much effort in filling in the details of a movie image. McLuhan contrasted this with "cool" TV, which he claimed requires more effort on the part of viewer to determine meaning, and comics, which due to their minimal presentation of visual detail require a high degree of effort to fill in details that the cartoonist may have intended to portray.They emphasize one sense (for example, of sight or sound) over the others. For this reason, hot media also include radio, as well as film, the lecture and photography. Cool media, on the other hand, are usually, but not always, those that provide little involvement with substantial stimulus.
Hinting at the broader transformation of the group into the COOL company. The rebrand reflects a new chapter focused on unifying media, data, and creative capabilities.
Known for powering personalized ads for brands like Air France and DisneyLand Paris, ADventori brings cutting-edge creative tech to the COOL ecosystem — boosting innovation, global reach, and advancing the company’s vision of a fully integrated adtech powerhouse. ... Ranking 314th among the fastest-growing companies in North America. This marks our third appearance on the list — a testament to our continued momentum and our mission to transform the fragmented adtech landscape. ... Bringing together the group’s five core specialties into a single, unified offering. Media & Attribution.Extending its global footprint and media attribution capabilities.“I’ve witnessed tremendous change in the technology of the media and advertising industry, and watched as those changes created friction and imbalance between brands, publishers, technology platforms, advertising vendors, multi-location businesses, users - everyone involved in the chain that links an advertiser to potential customers.